About WeShopAfrica
WeShopAfrica is a digital cross-border commerce platform connecting African manufacturers, SMEs, artisans, agribusinesses, exporters and selected service providers with Buyers across Africa and international markets.
We make African Products easier to discover, source, purchase and distribute through one trusted marketplace built for both retail and wholesale commerce.
Our goal is to reduce the barriers that limit digital and cross-border trade, including low market visibility, fragmented markets, payment challenges, logistics difficulties and limited trust between Buyers and Sellers.
For African businesses, WeShopAfrica provides greater visibility, access to new markets and digital tools that support growth. For Buyers locally and globally, we provide easier access to authentic African Products, trusted Sellers, secure payments and a more transparent buying experience.
Our Impact
WeShopAfrica is built to create economic and social value beyond individual transactions.
We have supported and trained more than 1,000 businesses to strengthen their digital presence, showcase their Products and pursue new sales opportunities. We have also supported Sellers with professional Product photography in several regions to help them present their businesses more competitively online.
Through our Support a Cause initiatives, we also contribute to meaningful community and educational projects, including improvements to school infrastructure in Ghana.
We believe every successful transaction can create wider value by supporting businesses, creating jobs, strengthening supply chains, improving access to Products and building lasting commercial relationships across borders.
Retail, Wholesale and Global Sourcing
WeShopAfrica serves individual consumers, retailers, distributors, institutions and other businesses.
Buyers can purchase Products at retail, source in bulk, submit Requests for Quotation and connect with manufacturers and suppliers for larger commercial requirements.
Whether a Buyer is purchasing locally, sourcing from another African country or buying internationally, WeShopAfrica helps make those connections easier.
Secure Payments and WSA Secure+
Trust is essential, especially when Buyers and Sellers are trading across different locations and countries.
WeShopAfrica supports secure payment options, transaction records and WSA Secure+, our protection framework for eligible Orders.
Supported payment methods may include cards, mobile money, bank payments and international payment options. Where applicable, payment-protection arrangements may also help safeguard funds until agreed transaction conditions are met.
By keeping eligible Orders and payments within WeShopAfrica, Buyers and Sellers benefit from clearer transaction records, greater accountability and stronger support when issues arise.
Authentic African Products
WeShopAfrica is committed to increasing the visibility of Products that are made, grown, designed, manufactured, assembled or materially transformed in Africa.
Sellers are expected to provide accurate Product information, including origin, specifications and applicable compliance details.
We also take action against counterfeit, unsafe, misleading and prohibited Products to help Buyers make more informed purchasing decisions and strengthen trust in the marketplace.
Connecting Africa and the World
WeShopAfrica supports both intra-African and international trade by helping Buyers and Sellers connect across borders and reducing some of the practical challenges associated with sourcing, payments, communication and delivery.
Our approach supports the broader objectives of increased intra-African trade, including opportunities created by the African Continental Free Trade Area, while helping African businesses participate more effectively in global commerce.
Building Trust in Digital Commerce
WeShopAfrica strengthens marketplace trust through:
- Seller verification
- Product Listing standards
- secure payment options
- transaction records
- Order tracking
- inspection services where available
- Buyer and Seller communication tools
- customer support
These measures are designed to improve transparency, accountability and confidence for everyone using the Platform.
Commerce With Purpose
We believe commerce can create value far beyond a single purchase.
For Sellers, it can open access to new customers and markets. For Buyers, it can provide access to authentic Products, new suppliers and more convenient ways to trade with Africa. For communities, growing businesses can support employment, skills development and stronger local economies.
Whether you are shopping for African Products, sourcing stock for your business, looking for manufacturers or seeking new customers, WeShopAfrica helps bring Products, people and opportunities together.
Buy with confidence. Sell beyond borders. Create impact everywhere.